---
title: Structured Data Updates: When and Why They Matter
slug: structured data updates
---

### Guide
### Staying Relevant
Structured data updates are how you maintain AI trust. Old schema means missed citations.

### Update Triggers
- New services or staff.
- Location or pricing changes.
- New reviews or awards.

### Ongoing Routine
Perform structured data updates quarterly to ensure consistency across all schema types and AI sitemaps.